Consulting

Digital Content Strategy

I can do everything from writing web copy to designing full media ecologies to support your business. Talk with me about the best platforms to reach your intended audience to increase conversions and engagement. My services include:

• Website planning, design, and implementation

• Social media strategy

• Content writing

• Digital storytelling

• Search engine optimization

• Brand strategy

usability

As a certified expert in user-centered design, I have worked on a number of strategic redesigns for businesses of all sizes. I have years of experience developing user-focused solutions to improve internal and external-facing user interfaces, including marketing and ecommerce websites, customer account portals, .internal software, and maintenance/management dashboards. I particularly love devising and conducting user tests and surveys. My services include:

• User experience and interface design in Axure, Figma, or Balsamiq

• User research survey development

• User testing (including in-person testing, remote screen capture testing, and A/B testing in Adobe Experience Manager)

Technical Documentation

I started my career as a technical writer and have written and edited maintenance manuals, user guides, and instructional materials for nearly two decades. I happily write and edit materials for industry and academic organizations. My services include:

• Technical writing and editing

• Interactive user guide creation

• Software documentation

• Policy writing and workflow management

• Instructional materials

• Canvas course management

internal Communciation

I study assessment and strategic communication in industry and academia and enjoy developing communication solutions that bring diverse organizations together and connect corporate activity to the communities they serve. My services include:

• Employee handbook creation

• Employee engagement newsletters

• Process management services (full business process management assessment)

• Internal communication strategy

• Performance assessment strategy